Log in

The · Cinémathèque


Recent Entries · Archive · Friends · Profile

* * *
Director: Gary Hustwit
Year: 2007

It's an entertaining documentary that can take a subject as ostensibly dry as type design and make it interesting, but that's what this one does. It uses the Helvetica font -- designed in Switzerland in the fifties to be a pure expression of modernist style -- as a kicking-off point for the film's exploration of modern graphic design, taking in critics and designers both very much in love with, and reacting against, this omnipresent typeface. It's in the committed enthusiasm of its lovers and the distemperate fulmination of its detractors that the film is most amusing, and suddenly it becomes clear just how important design is in the modern environment and what it means to so many people.
Cinema's Location:
London SW1Y 5AH
Rating (out of 5):
pleased ****
Institute of Contemporary Arts
* * *